Axiata Arena

By Richard Wee, L.Lim and Vincent Lim (FIRST PUBLISHED HERE) Alongside the growth of the sports industry in recent times, there has been a trend for corporations and individuals of means to invest in sport stadiums through naming rights, a…

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Image Rights: Feeding the Hungry Sponsors

By Richard Wee and Samuella Kong (FIRST PUBLISHED ON richard wee’s linked in HERE ON 11 AUGUST 2016) Sports has evolved from an extra co-curricular activity to a booming industry over the last 50 years. The sports industry generates…

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