Is Ambush Marketing Shaking Up Sports Law?

Reproduced with permission from Grandall Law Firm.

2024 is a year full of sporting events. From the Euros to the Summer Olympics and Paralympics, sports enthusiasts have many events to look forward to. Yet, in the era of sports commercialisation, sports are no longer merely a presentation of physical exertion and recreational entertainment, but rather, it is a multi-billion-dollar industry which possesses a global fanbase and commercial market that many companies and corporations would like to capitalise and monetise from. As the sporting industry continues to grow, the competition amongst corporations has intensified over the past two decades. This paper wishes to explain the origins of ambush marketing, examples and the rise of ambush marketing, the legal implications and regulatory measures taken by sporting authorities to regulate such practices and what can be done to further regulate and administer the practice of ambush marketing.

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Malaysia My Second Home

Malaysia My Second Home (‘MM2H’) is a distinguished initiative endorsed by the Ministry of Tourism Malaysia, aimed at promoting Malaysia as an appealing destination for potential residents from around the globe. This program offers non-Malaysian expatriates and retirees the opportunity to reside in Malaysia, providing them with a social visit pass and a multiple-entry visa issued by the Malaysian Immigration Department.

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Understanding the PDPA and its Amendments

The Personal Data Protection Act 2010 is Malaysia’s primary legislation governing the processing of personal data in commercial transactions. Its main purposes are: to protect the personal data of individuals in commercial transactions; to regulate the processing of personal data; and to prevent misuse of personal information.

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ESG: An Update

In light of the rapidly growing trend of ESG and its growing influence on global business practices which led to the existence of a vacuum of information on ESG, this article serves as an update to our previous discussions on the topic. Rather than revisiting the fundamentals of ESG, we will focus on an update of recent developments, with particular attention to changes within Malaysia’s commercial and legal framework, alongside significant global trends.

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Alternative Dispute Resolution: Arbitration 

In recent years, the Asian International Arbitration Centre (AIAC) has experienced a notable increase in its caseload. For instance, in 2023, AIAC handled a total of 873 matters, both registered and pre-registered, compared to 810 matters in 2022. This upward trend highlights the growing reliance on arbitration for dispute resolution.

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Alternative Dispute Resolution

Alternative dispute resolution (ADR) has been around for many years and as the name suggests has often been used as an alternative to traditional litigation.

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Cyber Security Bill 2024

Written by Fatin Ismail On the 27 of March 2024, the Dewan Rakyat passed the Cyber Security Bill 2024. This bill seeks to enhance the national cyber security by requiring compliance of certain measures, standards…

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Asian Collaboration, Global Alliance

In conjunction with the 50th anniversary of China-Malaysia diplomatic relations, RWC is establishing an alliance with Grandall Law Firm – People’s Republic of China. RWC will join Grandall’s offices all over China, and also the…

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Companies (Amendment) Act 2024

The Companies (Amendment) Act 2024 (“Amendment Act”) came into force on 1 April 2024, with four provisions namely on changes to the content of a company’s annual returns, changes to the kinds of companies exempted from Division 8 Subdivision I , and a new option to publish or advertise information on the CCM website to come into force at a later date. It lays out a framework for the identification of a company’s beneficial owners, and revises existing provisions on scheme meetings and corporate rescue mechanisms.

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The Cyber Security Bill 2024

By Richard Wee and Chu Kei Yuen Overview The Cyber Security Bill 2024 (“the Bill”) was passed by the Dewan Negara on 3 April 2024. The Bill aims to improve Malaysia’s cyber security by requiring…

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Restraint of Trade v Restrict of Trade

Written by Richard Wee, Fatin Ismail and Tai Sher Lynn Can my employer stop me from entering into a contract with a competitor company due to a contractual clause? More often than not in contracts…

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ALB MLA Law Awards 2021 Finalist Badge - Richard Wee Chambers

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