Is Ambush Marketing Shaking Up Sports Law?

Reproduced with permission from Grandall Law Firm.

2024 is a year full of sporting events. From the Euros to the Summer Olympics and Paralympics, sports enthusiasts have many events to look forward to. Yet, in the era of sports commercialisation, sports are no longer merely a presentation of physical exertion and recreational entertainment, but rather, it is a multi-billion-dollar industry which possesses a global fanbase and commercial market that many companies and corporations would like to capitalise and monetise from. As the sporting industry continues to grow, the competition amongst corporations has intensified over the past two decades. This paper wishes to explain the origins of ambush marketing, examples and the rise of ambush marketing, the legal implications and regulatory measures taken by sporting authorities to regulate such practices and what can be done to further regulate and administer the practice of ambush marketing.

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National Industry Environmental, Social & Governance Framework (i-ESG)

In recent months, the Ministry of Investment Trade and Industry (“MITI”) introduced the National Industry Environmental, Social & Governance Framework (i-ESG). This is an active step taken by the government in embracing ESG. Between the years of 2024 to 2026, the ‘Just Transition’ phase aims to support industries to embark on the ESG journey by providing guidelines, capacity building and outreach programmes, mentoring and financing.

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Duty of Care for Banks — Extended: An Update

A bank is where customers deposit their money for safekeeping. As such, a bank, since its inception has always been regarded as a guardian of its customers’ monies. It therefore is quite natural that a bank owes a duty of care towards its customers. Accordingly, in performing its duties, a bank ought to exercise reasonable care and skill as such. However, recent developments in Malaysian jurisprudence have resulted in a limitation of this duty of care to customers only.

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The ABC’s of CBDC

Written by Richard Wee and Sai Ganesh What is CBDC? CBDC is short for Central Bank Digital Currency. They are digital currencies issued by central banks. However, the issuance of the nation’s legal tender determines their…

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Duty of Care for Banks — Extended

Written by Darren Lai and Nurul Athirah Ja’afar Introduction  A bank is where customers deposit their money for safekeeping. As such, a bank, since its inception has always been regarded as a guardian of its…

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The Importance of a Statement of Account

Written by Darren Lai, Nurul Athirah Ja’afar & Roshaan Ramu Introduction  For any genre of business, it is a norm to always keep track of and record all the transactions made with the buyers. Particularly,…

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An End to Unregulated Buy Now Pay Later Schemes?

Written by Richard Wee and Roshaan Ramu Introduction and Background Buy Now Pay Later (“BNPL”) services are known to be a rapidly growing industry, however, it has been unregulated all this while. This category of service has…

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ESG in a Nutshell

Written by Darren Lai and Fatin Ismail Introduction With sustainable development, diversity and human rights at the forefront in recent days, the business community is rapidly ensuring that their respective businesses accordingly follow suit. Hence,…

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ALB MLA Law Awards 2021 Finalist Badge - Richard Wee Chambers

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